Marketing Budget Joins Adesso Albums For Management

Golf Betting Lines

The green is long and wide, but the par-three 17th is anything but easy. From an elevated tee, a medium to long iron will be required to clear the fronting lake and avoid the bunkers deep and right. Let's not forget the tiered putting surface that slopes hard towards the water. The key is picking the right stick, especially when the wind is up. Making par here is no small task. In 2006, this hole was the fourth hardest and 17 players during round one found the water.

 

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

 

At a shade over 7,000 yards, Avenel is certainly not long by the standards of today's game, but it plays very difficult, especially when you miss the fairway. It's a great mix of short and long holes with relatively small, but undulating, greens and deep, thick rough. With four sets of tees beginning at 4,800 yards, this course is for all players. I'm looking forward to the upcoming changes and, hopefully, an invite back.

 

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

 

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

 

Maestro Enterprise Suite The Maestro Property Management Suite combines a full-function Front Office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ – an online, real-time reservation engine with integrated Yield Management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering – manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engine – enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator's website; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics – a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Spa & Activities Management– enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules. Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property and is used by many multi-property operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices.

 

About NORTHWIND

 

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions.

 

http://www.maestropms.com/?campaign=PRWebPOSTHITECJuly112006

 

Media Contact Julie Squires Softscribe Inc. Phone: 404-256-5512

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